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The search engine ranking of a website largely depends on the traffic it gets. In this age of Internet Marketing SEO is an important factor. To get more traffic and increase conversion rate good SEO work is needed for any website. Hence there is a good demand for professional SEO instructors on the block. Today you will find several SEO web design services that require trained SEO professionals for providing the best of services to their clients.
What’s the Job
There are mainly two aspects of SEO services – on-page and off-page SEO. On-page SEO includes the following tasks:
* Creating/optimizing Meta Data for targeted keywords
* Creating optimized Image Alt tags
* Generating on-page sitemap
* Preparing Google sitemap
* Creating 404 Error page
* Preparing Robots.txt
* Writing Search engine optimized content
Off-page SEO relates to link building. The more you generate back links from other relevant and authentic websites the more your page counts on Google Search engine. Another way to promote your website through off-page SEO is submitting links to various web directories.
Who Are Eligible
Any one who is genuinely interested in learning the nitty-gritty of Internet Marketing and SEO are welcome to this arena. From professional point of view, web designers and copy writers can enhance their knowledge and expertise with professional SEO training.
Building back links or inbound links for your site is one of the most basic and important tasks in SEO. Back links are valuable if and only if you actively pursue them, unless Google is intelligent enough to suspect that those links are generated only to boost the page rank, which can ruin the entire effect of it. Unfortunately, some people still carry this wrong notion that any inbound link is valuable even if the page is devoid of content.
However, beginners can stick to some simple guidelines for SEO link building:
* Avoid those sites that have pages already containing a good number of links. The higher the number of external links in a page the lower the value it passes with those links.
* To build valuable links you need to create a relevant niche first. Try to get into the neighborhood of the leading websites in your industry and get links for your keywords from the sites topping the Google search engine’s list.
* Quality content with relevant information is what your site should contain in order to gain popularity.
* Join Forums and Social Medias, which provide good platforms for increasing contacts. It helps your content get noticed by others and benefits the process of link building in turn.
* Try to get links from the websites that share links with your competitors.
* Be skeptic while reciprocating a link back to the site from which you have received a link. It may negate the value of your page if you link it to a site having a disreputable back-link profile.
Remember link building is not just about getting a link from another website. It is equally important who you link to. Build links to quality sites, maintain transparency and stay out of Google’s suspicion in order to improve your page rank.
